A good website is a product of ongoing planning and maintenance. There is no single, quick fix to getting a successful website. It involves continuous effort. Careful and thorough planning is the initial step to being able to create a good website. One must take the time to carefully lay out his plans, how he wants the website to look, and what are the things needed to make the website cater to the needs of its target audience.
In a way, designing a website is not that different to the conventional type of print publications. The main difference lies on the web framework that is created for such websites. It is a product of a combination of various sets of digital codes and technologies. The processes involved in website making are far more sophisticated than those used in traditional print.
Establishing the real purpose of the website is an important first step when designing a website. This purpose should ideally be based on what the website wants to achieve and what it seeks to offer to those who opt to visit the site. This means that there will also be a need to identify one’s goal for both the short and long term duration. The purpose will also be the guide which is followed by all the contents that will be placed on it. These are all necessary in order to set up a solid foundation for the proposed website.
Identifying the people who will be targeted by the website is also an important step in planning a website. They are the ones who have the most likelihood to visit the site. It will be necessary to identify their probable reason for taking a look at the website. There will also be a need to gain an understanding of what they want and what they are seeking to accomplish by visiting the website. Once these have been properly identified, one can know start thinking of ways through which the website can address the target audience’s needs and preferences. The following can serve as a guide to identify one’s target audience. First, the person planning the website will need to study the attributes of the audience. Second, he will also be required to identify the kind of information with which the audience is partial to. Third, it is also necessary to determine computer experience. And lastly, one should not neglect to take the audience’s web experience in the planning process.
Documenting the entire process of planning is vital to the success of being able to create a high quality website. This will give a person a visual of all the aspects of the proposed website including its purpose, layout, target audience, site content, linkages with other web addresses, and the overall design. This planning documentation will somehow act as a beta version of the actual website planned. Doing this will help a person assure that the website will embody everything that it needs to convey to those who will visit the web page.